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Competitive benchmark

When you decide on a digital marketing and sales strategy, you should take a look at where you are in the competition. It is rarely just the portfolio-related market competitors who want a piece of the pie. There are many new players involved making life difficult for you, especially in the digital space. This is because they have been digitalizing similar services to theirs for some time. For example, content hubs, merchant web stores, product platform providers, substitute product manufacturers, etc.; just to name a few.

Do you have all the issues in view?

1. target group

  • How do your competitors generate insights about their target audience?
2. reach
  • On which channels, with which reach, are your competitors in contact with their target group?
3. content
  • What content and offers does your competition use to attract their prospects and customers?
4. technology
  • What technologies do your competitors use and what competitive advantages do they derive from them?

Our approach

  • Define your strongest portfolio-related market competitors
  • Identify and define your strongest digital market competitors
  • Set up a benchmark group

  • Identification and definition of all relevant inbound channels
  • Tool-supported performance comparison on the basis of data
  • Benchmark evaluation & recommendation derivation

  • Identification and definition of all relevant outbound channels
  • Tool-supported performance comparison on the basis of data
  • Benchmark evaluation & recommendation derivation

  • Analysis of content density, conversion strategy and buying center alignment.
  • Tool-supported quantitative comparison and qualitative evaluation of interaction points
  • Benchmark evaluation & recommendation derivation

  • Identification and potential assessment of the technological systems used for future customer interaction and data provision in the overall process
  • Evaluation of the benchmark & derivation of recommendations

  • Identification of new or to be expanded fields of action
  • Evaluation of the benchmark & derivation of recommendations
  • Concrete recommendations for quick wins

RESULTS

You will receive an in-depth analysis of your most important market competitors from the digital and physical world. Use the identified fields of action to stay one step ahead of your competitors. We give you concrete recommendations for quick wins so that you can get started right away. We will also be happy to support you in setting up and expanding your digital marketing and sales strategy as part of our "Smart Marketing" offerings.

AT A GLANCE

DURATION

5 days from commissioning

RESULT

In a short time, you will have tangible recommendations for action for your competitive digital marketing and sales strategy, which we can implement together in a further assignment if desired.

Do you have any questions?

We are happy to support you!

johannes_preiß_2316x1054
Johannes Preiß Senior Director Sales
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