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360° Customer View & CRM

Use knowledge all around

Only those who really know their customers can also inspire them through targeted marketing and win their long-term loyalty to their company. The key to success here is comprehensive customer data that is stored on state-of-the-art platforms, constantly updated and can be used as needed. The potential of digital solutions for successful customer relationship management (CRM) is more diverse today than ever before - yet many companies still leave it untapped.

Provide A 360° CUSTOMER VIEW. CREATE ATTRACTIVE OFFERS

BUILDING KNOWLEDGE STRATEGICALLY

You can only optimally place product offers that precisely meet the needs and requirements of your customers if you really know your customers and use this knowledge in a targeted manner. To do this, you need relevant, current and powerful data in real time that provides you a 360° customer view and maps the entire customer journey of your customers, from addresses and other contact data to recent purchases.

YOUR ADVANTAGES IN SALES

Central data storage

Process optimization for new customer acquisition & existing customer care through central data storage.

HOLISTIC VIEW

For a holistic view of offers & orders, product preferences & complaints.

increase sales

Identify up- & crossselling potentials, use them and increase the conversion rate.

Transparency & Efficiency

Make the right offer at the right time.

Mobile & offline on the road

Access valuable customer information at any time, regardless of device.

targeted marketing

Play out marketing activities in a targeted manner and efficiently maintain & strengthen customer relationships.

Focus on the customer journey

Top customer service along the entire customer life cycle.

NOWADAYS, CUSTOMERS HAVE TO BE ADDRESSED IN A COMPLETELY DIFFE­RENT MANNER THAN THEY DID A FEW YEARS AGO. THE DEMANDS HAVE RISEN NOTICEABLY!

Johannes Preiss, Senior Director Sales, B4B Solutions

RESPOND SPECIFICALLY TO CUSTOMER WISHES. SCORING POINTS WITH TOP AFTER-SALES SERVICES.

VIBRANT CUSTOMER PROFILES THAT ADD VALUE

Fast, automated service processes are almost a given these days. The more you know about your customers, the better you can respond to their individual, acute needs and requirements. This ensures a high level of customer satisfaction, which ultimately develops into a trusting, lively and strong customer relationship. Don't just diligently collect customer data during the sales process, but long after you've closed the sale. The more channels you make available to your customers, the more customer data you can generate and map. Discover the potential of service portals for your business and enhance the customer experience with attractive self-services.

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View customer data & status in an uncomplicated way.

YOUR ADVANTAGES IN SERVICE

Strong customer loyalty

A professional after-sales service strengthens customer loyalty.

A central platform

All data & customer tickets in a central & individually configurable platform.

State-of-the-art ticket management

Shortens your response times and thus increases customer satisfaction.

Increase data quality

Benefit from real-time data & break down data silos.

Transparency & Efficiency

Service portals create transparency and save time and money with attractive self-services.

OUR OFFER

ENSURE SUCCESS WITH OMNI-CHANNEL AND AUTOMATION

The introduction of modern CRM software has a significant impact on internal company processes and needs to be well planned. With an experienced partner, you can define milestones for achieving your corporate goals and accompany the path to digital transformation with appropriate change management. We support you in identifying data silos and the work steps behind them and develop a comprehensive strategy for successful dissolution. In this way, isolated customer data will soon become dynamic customer profiles that provide you with actionable knowledge.

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Guide

CustomerRelationshipManagement

In our guide, we have summarized the top 10 Dos & Don'ts for the successful introduction of a CRM system.

Our solutions

SAP SALES CLOUD

Thanks to the intuitive, customised dashboard and user-oriented functions of SAP Sales Cloud, your team will find it easy to maintain data in the system and adapt it to your individual requirements from day one. This means you don't waste valuable time and can start using the system profitably right away.

SAP SERVICE CLOUD

The SAP Service Cloud enables automated service processes, fast response times, modern information management and an interactive service offer on all channels. As a result, you will be able to respond competently and quickly to customer enquiries, process service tickets with utmost precision, and plan and execute service calls efficiently.

ADD-ONS FOR SAP SALES & SERVICE CLOUD

We extend the SAP standard with innovative Apps & Services to make our offer even more valuable for you. Play out targeted marketing activities with our double opt-in service, manage events such as training courses or presentations with our event management app and connect popular tools such as MS Teams or SharePoint to your CRM with our integration packages.

find out more

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INDUSTRY-SPECIFIC CRM INTRODUCTION PACKAGES

Discover our SAP-qualified CRM entry packages and ask us for individual offers according to your specific requirements!

From the practice

Learn how CRM implementation and international roll-out succeed and how a service portal ensures stronger customer loyalty.

Do you have any questions?

We are happy to help you!

Your contact for DE

Contact Thomas Tenbieg
Thomas Tenbieg
  • M:

Your contact for AT/CH

Contact Sandra Fink
Sandra Fink
  • M:

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