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Marketing Strategy & Conception

Marketing work that is strategically aligned with your business goals and structurally adjusted to your sales processes is absolutely essential in the digital age. The game has moved massively in the direction of the customer and now obeys the principle of cross-channel visibility, content relevance and immediate customer response. This requires market and customer insights, data, processes, technology, analytics, a well-trained team and a "smarketing" oriented organisation that is committed to the paradigm of lifelong learning.

TOGETHER WE ARE STRONGER

The good news: We accompany you on this challenging path and act as idea provider, sparring partner, trainer, consultant or simply as part of your marketing team. We support you in the conception of your brand marketing measures, your lead generation campaigns as well as your account-based marketing tactics. The analysis of your market competitors and the design of customer-centric customer journeys is particularly important to us. After all, they are the real differentiators in competition. To help you get better and better, we work with you to develop a marketing performance management framework tailored to your needs. This enables you to analyse the behaviour of your customers and prospects in a targeted manner and optimise your customer touch points. Of course, you also have the internal funnel-based view of the customer lifecycle in view and can also keep an eye on your costs and ROI.

Orientation towards your goals has the highest priority for us. Amazon has always led the way in all areas: customer centricity, behaviour & target group based offerings, process and delivery excellence, visibility and relevance across all channels, and a brand that pays into exactly the above. Sure, your brand is not Amazon. And you are working in a different market segment. Still, it's a good approach for guiding your digital marketing and sales strategy.

"WE WERE ABLE TO GAIN VALUABLE INSIGHTS AND POTENTIAL FOR OUR DIGITAL B2B2C MARKETING PROCESSES USING THE B4B MARKETING BENCHMARKING APPROACH."

DIPL-KFM. TOBIAS BARTELS - MARKETING DIRECTOR WINKHAUS GROUP

OUR COMMON APPROACH

When deciding on a digital marketing and sales strategy, it makes sense to look at where they are in the competition.

The development of a successful and sustainable customer relationship based on a coherent customer view oriented touchpoint experience management is the goal.

Campaigns, along with brand marketing, are one of your strongest tools for gaining a competitive edge or building long-term customer loyalty.

Structure your cross-channel communication measures and focus on the information needs of your users. Here you can see why a consistent information architecture is essential.

Actively guiding your customers along the customer journey requires a comprehensive measurement system of your marketing activities.

Marketing & Sales unbeatably combined: When digitalizing your customer relationship processes, there are a lot of things to consider for the two market-processing departments - the roles and responsibilities in this relationship are changing.

Faster growing omnichannel requirements and the dynamically changing customer behavior put especially the marketing, sales and customer service organization under technological pressure.

We help you understand the modern world of marketing, develop a comprehensive strategy and implement a realistic plan. Then we implement it. As your strategic partner, we are committed to your business.

Do you have any questions?

We are happy to help you!

Your contact for DE

Contact Thomas Tenbieg
Thomas Tenbieg
  • M:

Your contact for AT/CH

Contact Sandra Fink
Sandra Fink
  • M:

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