Digital Lead Nurturing & Online Marketing
GAINING AND QUALIFYING CONTACTS
HOW CONTACTS BECOME CUSTOMERS
Many paths lead to a purchase, but one thing is certain: Those who present themselves as an innovative source of inspiration and reliable partner in problem solving, and who stand out with attractive offers, will win the deal. Before a potential customer makes a purchase decision, he or she goes through various phases that need to be accompanied by the appropriate lead nurturing strategy. We support you in the creation of a buyer persona, the ideal design of your touch points as well as in the planning and implementation of a targeted customer approach. The actual nurturing, i.e. the nurturing and promotion of your contacts, then happens virtually on its own: Marketing automation enables you to carry out campaigns efficiently and ensures that your target group is provided with relevant information at the right time.
ESPECIALLY IN THE B2B SECTOR, EFFICIENT LEAD-NURTURING IS NEEDED TO GET THROUGH TO THE DECISION-MAKERS.
OFFERS AT THE RIGHT TIME
Digital lead nurturing is the multi-talent in the qualitative development of contacts: new customer acquisition, existing customer care, reactivation of inactive or winning back former customers. With continuous lead scoring, you always have the potential of your contacts in front of you and can look after them in the best possible way thanks to marketing automation. This way, you have your lead pipeline firmly under control and benefit from efficient marketing campaigns, increased conversion rates and shortened sales cycles.
Develop high-value solutions with your team and define your buyer personas, lead nurturing processes and online marketing strategy. Then design tailored interactive customer journeys along all touchpoints - from digital marketing to customer service.
The actual nurturing, i.e. the cultivation and promotion of your contacts, then happens virtually by itself.
Understand your customers and prospects and accompany them on their journey through your company: inspire and convince from the first second with an exceptional customer experience.
We'll show you how SAP Marketing Cloud can give you the perfect overview of your data and how you can launch tailored campaigns through target group-specific segmentation and set up structured nurture processes for seamless customer journeys. Address the specific needs of your customers in your marketing campaigns and deliver the right solutions and offers for them.
Customer Journey Strategy Guide
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