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REFLEXA-WERKE Albrecht GmbH

With the Reflexa webshop based on SAP Commerce Cloud, the successful manufacturer of sun and insect protection technology has implemented an innovative B2B online store including variant configuration.
  • BRANCH

    Consumer goods
  • TOPIC

    Customer Experience

REFLEXA - THE COMPANY

REFLEXA-WERKE Albrecht GmbH is a family business in the 2nd generation and developed from a small handicraft business to one of the most important manufacturers for sun and insect protection technology. Flexible solutions, technical perfection and quality "Made in Germany" are the basis of their success.

Customer Experience

Initial situation

The initial situation was the introduction of a B2B online store including variant configuration for the sun and insect protection products with the aim of adding a new channel to the traditional communication channels such as e-mail, fax, field service or phone. The company was already using SAP ERP and was looking for a suitable e-commerce solution.

BEING CLOSE TO THE RETAIL TRADE AND PROVIDING PERSONAL SUPPORT TO OUR CUSTOMERS IS PARTICULARLY IMPORTANT TO US. WITH THE NEW REFLEXA WEBSHOP, WE OFFER AN ADDITIONAL, UNCOMPLICATED AND DIGITAL SHOPPING EXPERIENCE THAT CREATES REAL ADDED VALUE ON ALL SIDES.

ANDREAS BUSCHNER, SAP VARIANT CONFIGURATION/E-COMMERCE

The project

Thanks to the B4B implementations, a significant share of sales can now be generated via the online store. The complex variant configuration was successfully implemented and the internal sales force was noticeably relieved. The transformation of the B4B also resulted in a reduction of process costs in the company.

SOLUTIONS USED

  • SAP Commerce Cloud
  • SAP Product Configuration
  • B4B Media Management
johannes_preiß_2316x1054
Johannes Preiß Senior Director Sales
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