Construction industry, prefabricated house
FingerHaus GmbH - The company
For its customers, FingerHaus is the most reliable way to build their home. FingerHaus realizes more than 750 houses a year. FingerHaus guarantees quality, service and commitment, and everyone who builds a house with FingerHaus feels this. As part of the FingerHaus family, FingerHaus supports its customers throughout all phases of construction - from consultation in the show house to planning and support with official documents - with expertise and fixed contact persons. The quality is based on over 200 years of experience in wood processing and over 70 years in prefabricated house construction.
CUSTOMER EXPERIENCE - THE PROJECT
IDEAL CUSTOMER EXPERIENCES WITH SAP MARKETING & SALES CLOUD
In order to deliver on its brand promise to prospects and homebuilders every day, while still growing, the company selected SAP Sales Cloud and SAP Marketing Cloud. Together with B4B Solutions, the company succeeded in introducing a mobile, unified CRM system that puts prospects and home builders at the center and ensures simple, end-to-end operation for the sales force. The goal was to take a full view of the prospects and optimize the entire customer journey, from the first interaction (e.g. via web, phone, e-mail), through consulting, to quoting, order creation, and construction execution.
Key data on the project
- SAP Sales Cloud
- SAP Marketing Cloud
- Double-Opt In Service
- Connection to various construction portals
- Integration into external systems
- Participant management
When we partner with a service provider, it is a long-term partnership - so it also has to be a good fit on a personal level. In B4B Solutions, we have found a partner who understands our processes and rethinks them with us.
The advantages at a glance
- Planning & control of marketing and sales activities
- Customer segmentation for targeted customer approach
- Systematic lead nurturing with intelligent scoring models
- Transfer of qualified leads to sales
- 360° customer view enables individualized customer care
- Seamless mobile experience with high usability
- Process optimization beyond the specialist departments: financial accounting, internal sales and costing also benefit from data quality in real time