D.A.S. Rechtschutz AG

With the introduction of SAP Sales Cloud, the company has successfully digitalized its sales processes and was able to successfully complete the intended change from a contract-centric to a customer-centric data management.
  • Industries



    Customer Experience

D.A.S. Rechtschutz AG - THE COMPANY

D.A.S. has been operating in Austria since 1956, specializing in legal protection solutions for private individuals and companies. As an independent legal services provider, it offers comprehensive insurance coverage, professional support from highly qualified legal staff, and legal services such as D.A.S. Direkthilfe® and D.A.S. Rechtsberatung.

Customer Experience


D.A.S. was looking for an alternative to another provider because product and implementation partners did not meet the company's specific needs. Together with B4B Solutions a concept for the complex data structure & relevant interfaces was developed.

The project

The business model of D.A.S. Rechtsschutz AG is based on a sales channel mix. This consists of employed sales force, external brokers and agents as well as online sales. Together with B4B Solutions, a concept for the company's complex data structure was developed. Relevant interfaces to third party systems were considered from the beginning. The primary goal was to achieve a 360° customer view and to increase sales performance. Daily customer care was to be simplified.

D.A.S. Legal Protection Insurance relies on SAP Sales Cloud

Solutions used

  • SAP Sales Cloud
  • SAP Integration Suite


  • Change from contract-centric to customer-centric data management with 360° customer view.
  • 3rd party interfaces to inventory management system, claims system, online rate calculator as well as herald.
  • Mapping of direct & indirect sales activities
  • Mapping of complex role concept
  • Special extension for specific DSGVO requirements

Responsible handling of customer data and professional customer care from the initial contact to the claim are our top priorities. Together with B4B Solutions, we have taken our sales to a new level.

Norbert Hofer, Head of Sales Service, D.A.S. Rechtsschutz AG

The advantages of SAP Sales Cloud at a glance

360° customer view

All customer information centrally accessible

Sales management

Data & analysis tools for strategic sales

Sales Performance Management

Quick & easy task distribution

Pipeline Management

Individual evaluations in real time

Automated workflows

Sales automation ensures lean processes


Time and location-independent access to data

Do you have any questions?

We are happy to help!

Your CX contact for DE

Contact Thomas Tenbieg
Thomas Tenbieg
  • M:

Your CX contact person for AT/CH

Contact Sandra Fink
Sandra Fink
  • M: